Creating a new brand identity.
Drawing attention in the chewing gum category in the absence of innovative approaches.
Supporting the new concept with communication campaigns.
Brave packaging strategies and communication strategies were needed to be developed for the chewing-gum category- our start point for 7 stick. We designed a young, fun, brave and smart brand identity reflecting the codes of the new generation. We achieved this in consideration of the “aspartame free” future representing the healthiness promise of the product and unique and expressionist, conscious consumption, technology addicted and anti-perfectionist attitude of the new generation.