Making an ambitious breakthrough for the new chocolate and snack brand launched in the Middle East and European market.
Creating a premium and eye-taking concept.
Acting in parallel with the market dynamics outside Turkey.
The design approach incorporated in the project carried out for Wesley is in the intersection point of accessible high-end and contemporary classic brand identities. It is distinguished from the competitors with plain and calm lines used as a strategy instead of the colourful and complex designs used in the Middle East. Lion figure used in the design of the logo symbolizes wisdom and mythology referencing the proficiency of the brand. Heart figure placed in the hand of the lion symbolizes the passion. Modern and elegant typography supports the premium identity of the brand. Golden colour code represents the luxurious consumer items and ‘vitality’. Wesley achieved significant sales volume as soon as it entered the market.